Vintage Vibes Never Die
For designer, stylist, and self-proclaimed vintage hoarder Chloe Chippendale, paying homage to a bygone era is more than a flight of fancy, it’s a way of life. Through her aptly-named clothing line and vintage online boutique, Stoned Immaculate, Chippendale is keeping breezy style and cannabis-loving vibe of the 1970s alive and well. Of late, Chippendale’s Instagram—which serves as a mood board and virtual time capsule for throwback vibes—has been ripe with breezy aroma of sun-grown cannabis and modern musings on Bob Marley’s iconic style. Marley Natural spoke with Chippendale about why the mystique of ’70s style continues to endure and how Bob captured the laid-back spirit of menswear.
What initially sparked your interest in collecting vintage clothing?
I feel like a love for vintage clothes ran in my family. My grandmother had an antique store in England. When I was a kid, my mom would always take me to the flea markets on Sundays where she was a vendor. In high school I would go thrifting on the weekends with my friends, but at that point it was just about my own style. A few years ago, I decided to start making it a business: I started collecting a lot more, buying things that I thought were really cool but weren't necessarily things that I would wear. Shifting my buying process like that helped me to sell items to other people.
To our readers that might be learning about Stoned Immaculate for the first time, what's your favorite era of vintage style?
I would say somewhere between the late ’60s and ’70s, which is pretty broad. There's so many different parts of it that I like. In the ’60s, I really liked space age, fun shapes and structural style.
I feel like, when I think of that era I think of forward-thinking designers like André Courrèges.
...and Pierre Cardin, and Twiggy and all of that Mod stuff. Personally, I'm more of a ’70s babe. I like to wear bell bottoms, easy vintage tees and things like that.
What was it about the style of this era that really drew you in?
It's the general vibe. With the ’60s stuff, it’s the shape of the silhouettes and where our world was at that point. We were a screwed up world at that time, but I feel like people were really looking into the future, trying to fill the world that they lived in with more color and things that were more visually stimulating. There was a lot more art in the architecture, personal style, home decor and everything. Things were built to last back then. Now, it's a lot more about consumerism, buying something functional and using it for a short while. It's just hard to find that integrity and quality these days.
What do you find so inspiring about Bob Marley's style back then?
Bob had a cool style. I loved the tracksuits that he wore when he played soccer. But I also like when he'd wear just jeans and a t-shirt, or overalls with an open shirt. It was really sort of casual but it also had this hippie vibe, for lack of a better word. He wore things that were a little bit more iconic to the time, like hooded sweaters and jackets with the o-ring zippers. But then he really mixed it well with the Rasta aesthetic. It was a nice blend. But truthfully, Bob just looked like a badass, so he could wear anything anyway.
"Daily Life 🍁 Getting inspired with
vintage reads and Marley Natural."
It's funny that you bring up the tracksuit. Tommy Hilfiger's spring 2016 collection heavily
referenced Bob's tracksuit looks, as well as the classic mesh marina.
Mainstream fashion is definitely taking cues from Jamaica and Bob right now.
Bob was also known for rocking a double denim looks with beautifully worn-in jeans. When you're shopping for vintage denim, what are some of the key elements that you look for? What would you say are the hallmarks of a good denim purchase?
I would say knowing your measurements are really important. I prefer a high-waisted jean and really fitted at the hip. Unless you're trying it on in person, it's really hard with denim. I've tried to purchase through Ebay it gets really difficult because people cut them a lot and you can't really tell how well they fit.
Stoned Immaculate features really great one-of-a-kind stitched jeans. Do you make your own custom pieces or curate vintage ones?
I've definitely made some embroidery myself. More recently I've been working with a friend to create them. Usually I'll just come up with a concept and we'll collaborate on it. I don't know if you've ever seen the book American Denim—it’s this really great denim embroidery book from the ’70s that has insane folk art, really trippy stuff. I guess that's where I get a lot of embroidery inspiration. It's just a cool way to make a pair of jeans look personalized and special.
When you look back at vintage clothing, it's a snapshot of the zeitgeist of the era. In the ’60s and ’70s, cannabis was such a huge part of the subculture. In your shopping journeys, do you find a lot of clothing with cheeky cannabis references?
I've found so many great vintage marijuana tees. I had an old ’70s one that said "Thank You for Pot Smoking." There were some really great stuff back then. I actually just made a t-shirt for Stoned Immaculate that's called the High Times tee that features a classic California sunset.
I feel like all the "Feel The Bern" Bernie Sander's campaign tees will become the new version of that a few years from now.
Yeah. I mean, now I feel like style is such a melting pot. I mean, maybe they'll look back and think of it differently, but at the moment it feels like there isn't that strong of an identity to our fashion and style. I feel like the vintage that I have from back then literally has an energy to it that you can feel to this day. It's weird, but you can almost feel the energy of the person who wore it back in the day.